1. Picture frames
After doing a job bring your customer a picture frame with before, during and after construction pictures in it. Put your company’s name and contact information on the back. This will serve as a permanent reminder of the great work you did. Along with the picture frame you can bring a gift certificate to a local caterer to help them show their new project to their friends – you’ll almost always get invited.
2. Truck magnets
Make refrigerator magnets with your company name and information and stick them to the back of your truck. Include a sign inviting people to take them. Your company will be on your potential customer’s fridge until they’re ready for your services!
3. Offer a free “Green Audit” with every estimate
Bring a “Green Box” with you to every estimate you give. Fill the box with a few basic energy saving tips and information about sustainability websites like recyclebank.com. This will leave a lasting impression on your potential clients and set you aside from the competition.
4. Create a referral rewards program
If you’re already getting referrals take it a step further by creating a rewards program. After a job, stop by your client’s place (maybe bring a gift like wine or flowers) to explain the program. For every dollar they refer you offer 2 percent in gift certificates to a local store of their choice or a 3 percent rebate towards their next job.
5. Dinner and cocktails
Set up a dinner and cocktail reception for your former clients, and encourage them to bring their friends along. Peter Danis, a contractor in Ontario tried this and said, “To my surprise, out of the 32 friends that came in for cocktails, 26 of them signed a total of $464,000 worth of work.”
Have you tried one or more of these marketing strategies? Let us know how they worked for your business.